10 Best Hair Toners 2026 in the United States

Redken Purple Shampoo is designed specifically for those with blonde, bleached, or color-treated hair. One of its main strengths is its ability to neutralize brassy tones thanks to its color-depositing purple pigments. This feature effectively addresses unwanted yellow and orange undertones, making hair look cooler and brighter. Additionally, the shampoo includes beneficial ingredients like salicylic acid, which strengthens hair from the core, and glycerin, which helps maintain moisture and softness. These aspects make it a great option for anyone looking to enhance their blonde color and improve hair health simultaneously.

On the downside, users should be aware that this shampoo is recommended for use only 2-3 times a week, which may not be enough for those who wash their hair more frequently. Some may also find that the violet pigment can temporarily stain lighter-colored hair if left on for too long, so it's important to follow the suggested use of applying it and leaving it on for just 3-5 minutes. For those who are sensitive to strong fragrances, the scent might be a concern as well.

In terms of longevity, while the shampoo helps with color retention and anti-fade protection, results can vary depending on individual hair care routines and environmental factors. If you are seeking to enhance your blonde hair while keeping it healthy and vibrant, Redken Purple Shampoo is a solid choice, especially for those who want to maintain their color between salon visits.

The Matrix Brass Off Blue Shampoo is designed specifically for lightened brunettes and dark blondes who want to neutralize brassy tones in their hair. One of its standout features is its ability to deposit blue-violet pigments that work effectively to counteract unwanted orange undertones, making it a solid choice for those with color-treated hair. Users will appreciate its multi-tasking properties, as it not only tones but also nourishes the hair, enhancing and restoring cool tones in just one wash.

The shampoo is part of a wider Brass Off collection, which offers a range of toning options through complementary products like the Pigmented Conditioner and Neutralization Mask. This allows users to customize their hair care routine based on their specific toning needs.

There are a few considerations to keep in mind. While it works well for many, some users might find that the toning effect is not strong enough for severely brassy hair, especially if they don't follow up with the complete range. Additionally, the blue pigment can sometimes leave a residue if not rinsed out thoroughly, so it's important to follow the suggested usage instructions carefully.

The scent is pleasant, described as fruity and floral with woody notes, which adds a nice touch to the application experience. The shampoo is also suitable for natural hair, making it versatile for various hair types. Given its formulation and designed use, this product is particularly beneficial for adults looking to maintain cool tones in their dyed hair while keeping it nourished and healthy.

The L'Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss in Smoky Bronde is designed to enhance hair color and tone while neutralizing brassiness. It boosts shine and deeply conditions hair. A significant advantage of this product is its easy application - no mixing or gloves are needed, and it only takes up to 15 minutes. It lasts for around 10 days and offers up to three applications per tube, making it quite convenient for regular use.

Additionally, the formula is vegan and free from harmful chemicals like ammonia, parabens, phthalates, sulfates, and mineral oils, which makes it gentle on hair and suitable for frequent use. The inclusion of coconut oil helps in conditioning the hair, keeping it shiny and healthy.

However, the longevity of the toner might be a drawback for some, as it only lasts about 10 days, requiring weekly reapplication to maintain the desired tone and shine. Additionally, the product is aimed at those with highlighted hair, so it may not be as effective for all hair types. This product is ideal for individuals seeking a simple, in-shower solution to tone and condition highlighted hair without harsh chemicals.